Coming down the escalator from Kinokuniya Bookshop at Suria KLCC ,I walked pass the TGV cinema.Suddenly,my mobile phone gave out a beep.When I read the message,I saw TGV MMS.Normally,I reject all the unsolicited bluetooth messages my phone receives but this time I took the chance.As soon as I accepted the message , my phone started to play a clip video of the movie trailer Couples Retreat.What a pleasant suprise!TGV KLCC will screen the movie on 3rd January 2010(free advertisement for TGV)
To a non-IT person like me,this is a cool and positive way of using bluetooth technology in advertisement.Reading the wikipedia on this bluejack subject,I got another suprise- A Malaysian was the first person who coined the word 'bluejack'.
In a matter of time,a few shops will follow this creative way of marketing their services and products.I love to see masjid using this to 'bluejack' passers by to stop and do their solat jemaah.I think that is cooler;-)
May I wish all my readers,a happy and healthy new year 2010 beginning tomorrow.
A very happy new year to you and your family!
Posted by: Marja | Friday, January 01, 2010 at 03:53 AM
Thanks Marja.My best wishes to you and family too:-)
Posted by: Adib | Friday, January 01, 2010 at 03:17 PM
One of the many ways of utilising new media. Spreading the 'word of mouth' :)
Happy New Year Pak Adib. :)
Posted by: hilmi | Sunday, January 10, 2010 at 06:04 AM
Thanks.Happy New Year Hilmi.Enjoy the snow:-)
Posted by: Adib | Sunday, January 10, 2010 at 07:19 AM