First the title of this posting.It is taken from the caption in the advertisement of the latest Clark shoes.The good copywriter has captured my attention..He/she is not talking about the shoes but it is about the experience of wearing the shoes.This is great marketing lesson for technical people like me who may have the best ideas/process/product but we don't know how to use the right words to sell to our potential customers.
There were two compelling reasons why I had to go shopping for new shoes. A few days ago,I went to my friend's office(an engineer like me but he was the ex-DG of JKR).As I was entering his room,the sole of one of my shoes just gave away.I was dragging my leg a step at a time before I could sit on the chair.Seeing this,both of us had a good laugh because we fellow engineers(mostly men) have a bad habit of wearing old shoes unless it is special occasion.During one seminar, a fellow engineer sitting next to me and asked me to guess how old the shoes worn by a fellow colleague who was delivering the speech on the stage.I answered those are the same shoes when this Dato' joined JKR more two decades ago!
Before I detour too far our from the topic,I must say that Clark design fits my personal profile and feet very well.It is very 'conservative' and really not much fashion to talk about but I enjoy wearing them..{If you are from Clark company,please take note of my free advertisement here and don't forget to give me 30% discount for next purchase}
The second reason is the coming Hari Raya.Well, that is self- explanatory.
One of the reasons why I took this photo was to experiment on how to take better photos of ordinary things,ex shoes.How to make ordinary thing looks extra-ordinary!So,professional photographers out there,please forgive my shortfalls and kindly offer constructive comments so that I could improve my photography.Thanks.
Salam Abedib!
You are right la abedib, contohnya kasut Clarks my son not only berkualiti tinggi tp it fit his feet and tahan lama.
By the way, nak melencong topic sekejap, I had gone through the GODIVA choc catalogue and the prices is veeeeeeeeery far fr. my reach and beyond my wallet. Mahalnye sangat!
Posted by: Atique | Tuesday, September 16, 2008 at 03:59 PM
My father used to wear Clark shoes when he was in SDAR and I'm the second generation that wears Clark shoes to SDAR. I still remember that I have to dye it with Dylon for the shoes to be black as I can hardly get a black Clark with my size (size 9 back then, now size 11). I have a B type foot and only Clark or Obermain have this type of shoes.
It sounds pretty expensive for a secondary school student to wear this brand but this is what fits me and I'm comfortable with.
The comfort of wearing Clark, it speaks for itself.
Posted by: Account Deleted | Tuesday, June 28, 2011 at 05:19 PM
I have 3 big sons like my friend Purnawan Sarbini but none of them like to wear Clarks shoes ,except my youngest who only wears my old Clarks sandal.I am glad he followed my 'foot-steps' and soon going to university to study civil engineering like me.The pun is intended!Yesterday.I bought a new Clarks Sandals to replaced my old one-borrowed by my son.Thanks to him and now I have a reason to get a new model;-)
Posted by: Adib | Wednesday, June 29, 2011 at 03:06 PM