According to Webster’s dictionary, a social network is a network of friends, colleagues, and other personal contacts. The power of your social network can tip the scales on any project. So, what are a few ways to leverage our social network to drive project success? 1) Create community. 2) Knowledge. 3) Publicity.
We have entered a new normal business environment – and we aren’t going back to the way it used to be! Customers are demanding more for less, companies are hoarding cash and growing the top line is a continual struggle. Ensuring project success is becoming more vital as projects are typically geared towards increasing profitability and/or sales revenues. What can project leaders do to stack the odds in their favor? Leverage social networks.
Create community: One of the most important aspects to whether a project team will succeed is whether the team is engaged. Engaged teams deliver results! In my experience in working with hundreds of project teams across multiple industries and globally, I’ve found that a key ingredient to engagement is creating community. In essence, do your project team members believe they are making a difference and feel like they are a special member of the team?For example, most trade organizations have had declining membership and lackluster attendance at events in the last several years as members do not feel a special connection to the group. However, in a few rare cases, the chapter (or subgroup) has developed a “family” feel where the members help each other and function more as a community. In those cases, they are thriving, as people seem to be searching for places to connect. Although communities can thrive without a computer present, several of the social media tools enhance the feeling of community as they enable 24-7 communication, instant feedback and companionship.
Anyone has experience in using social media in project management?Kindly share your experience.Thank you.
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